Directory / Analytics

Analytics tools for Substack writers

See which posts, Notes and channels actually turn readers into free and paid subscribers.

Bitly

Tracking clicks on links you share to social, podcasts and print

AnalyticsFree plan

Byline OS

Paid-newsletter writers who want MRR, churn, cohort and revenue-per-post analytics

AnalyticsFree planBuilt for Substack

Google Analytics

Seeing where your Substack traffic comes from (Substack lets you add a GA measurement ID)

AnalyticsFree plan

Plausible

Privacy-friendly analytics for your own website or landing page

Analytics

Subshack

Finding out which Notes and posts actually bring subscribers, and auditing your profile

AnalyticsFree planBuilt for Substack

Pricing at a glance

ToolBest forPricing (checked 2026-10-18)
BitlyTracking clicks on links you share to social, podcasts and printFree (with ads); Core $10/mo (annual only); Growth $29/mo; Premium $199/mo (annual pricing).
Byline OSPaid-newsletter writers who want MRR, churn, cohort and revenue-per-post analyticsStarter free (CSV import, 30-day retention); Growth $19/mo; Scale $49/mo. 14-day trial. Currently in private beta.
Google AnalyticsSeeing where your Substack traffic comes from (Substack lets you add a GA measurement ID)Free.
PlausiblePrivacy-friendly analytics for your own website or landing pageFrom $9/mo (Starter, 10k monthly pageviews); Growth $14/mo; Business $19/mo. Free trial.
SubshackFinding out which Notes and posts actually bring subscribers, and auditing your profileFree (Subshack 1.0), including a no-signup public profile audit.

Prices change. Always confirm on the vendor's site.

Other categories: Growth & Notes · Cross-posting & Social · Design · Editing & Proofreading · Planning, Research & Automation · AI Writing & Research · Audio, Podcast & Video · Embeds & Interactive · Sponsorships & Monetization