Bitly
Tracking clicks on links you share to social, podcasts and print
Google Search Console
Our verdict: The only way to see the actual search queries that find your posts. Free, but Substack says Search Console verification becomes available as your publication grows, so newer publications may not see the option in settings yet.
Best for
Seeing which Google searches bring readers to your Substack and whether your posts are indexed
Pricing
Free.
Source: official site (Google Search Console Help: "a free service offered by Google")
Last checked
2026-10-23
Note: Substack's SEO help article (updated Sep 14, 2026) says sitemaps and Google Search Console verification unlock as a publication grows.
Disclosure: We have no affiliate relationship with this vendor. StackKit is independent and not affiliated with Substack Inc. Spot an error? Email hello@stackkit.ink.
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